California DRE Salesperson License
#01845823
Active and in good standing since 2008. Verifiable at dre.ca.gov.
The Agent
I sell houses
like they're mine.
Roger Grubb · Security Pacific Real Estate · East Bay
I came up in software, not real estate. For more than a decade I built tools for industries that had stopped innovating — and the more I bought and sold homes for myself in the East Bay, the clearer it got: residential real estate was one of those industries.
Most agents are still running 2015 playbooks. They wait for BAREIS to refresh. They eyeball valuations. They send PDF flyers. The tooling gap between what's possible and what's actually used is wider in residential real estate than in any other million-dollar transaction I've been part of.
So I built the tools I wanted as a buyer. The AI valuation model that's ten times more accurate than Zillow. The neighborhood intelligence trained on every East Bay closing I've been part of. The pre-offer modeling that tells my clients exactly where to come in.
Eighteen years later, my clients buy in Pinole, sell in Berkeley, and invest in Richmond — and every transaction is run with the same principle: tell the client what I'd tell my own family.
By the numbers
12
Years in the East Bay
~$340M
Closed Volume
11d
Avg Days on Market
+13%
Best Sale Over List
Credentials
Licensed, certified, on record.
Brokerage
Security Pacific Real Estate
DRE #00822582. 2300 Henry Ave, Pinole, CA 94564. Full-service East Bay brokerage with deep West Contra Costa roots.
California Firearm Safety Certificate (FSC)
Issued by CA DOJ
For legal firearm disposition during estate sales. CA DROS coordination, FFL relationships, intra-family transfer paperwork — handled.
Service area
9-county Bay Area
Deep expertise: Hercules, Pinole, El Cerrito, Richmond, Berkeley, Albany. Active practice: full Bay Area including Tri-Valley, Peninsula, South Bay, Marin, SF, North Bay.
Who I work with
Six client types. One playbook.
Families in transition
A parent moves to care or passes; the family home becomes one of the year hardest decisions. Roger handles the cleanup, contractor coordination, document recovery, legal firearm disposition, and the listing itself.
Family-transition playbookSellers under pressure
Layoff, AI-displacement, pre-foreclosure, divorce, relocation. Fast, dignified, full-service.
Sellers guideFirst-time and move-up buyers
Pre-approval, neighborhood walks, pre-offer modeling, negotiation. Buyer-win rate roughly 2x the regional average.
First-time buyer guideInvestors
Small-multifamily, SFR rental, 1031 exchanges. Roger underwrites on actual rents and actual carrying costs, not pro-forma fiction.
Investment property guideTech-windfall buyers
RSU vests, IPO post-lockup, M&A payouts. Roger structures the purchase around the tax + liquidity calendar.
RSU/IPO buyer guideDownsizing seniors
Empty-nest, retirement, the next chapter. Patient process, Prop 19 portability handled, no rush.
Downsizing guideHow it works
The process, from first call to keys.
- 01
A free 20-minute call
Roger answers his own phone. The first call is just listening — your timeline, your situation, your numbers. No pitch.
- 02
A no-pressure home visit (if selling)
Roger walks the home, takes notes, gives an honest read on price, timing, and prep. You decide whether to engage him; he will not high-pressure close.
- 03
Coordinate everything
For sellers: cleanup, contractors, staging, photography, marketing. For buyers: lender match, neighborhood walks, pre-offer modeling. Roger is the single point of contact.
- 04
Negotiate and close
Roger personally negotiates every offer. No delegated transaction coordinator. Title and escrow handled through his vetted partners.
- 05
Stay in touch
Two weeks after close, Roger checks in. Two years after close, Roger checks in. The relationship continues past the transaction.
How I work
Four non-negotiables.
01
Tell you not to buy
If a house is wrong for you, I will say so out loud — even if it costs me the commission. Long-term trust is worth more than a single deal.
02
Bring the data
I show you the comps, the model output, the seller motivation analysis. No "trust me" — you see what I see, and we make the call together.
03
Move fast
In a market where listings turn in 48 hours, slow agents cost you opportunities. I am unapologetically responsive — most clients hear back in under 20 minutes.
04
Use better tools
AI valuation, neighborhood intelligence, off-market network, pre-offer modeling — I built these because the old way of selling houses leaves money on the table.
Frequently asked
Questions before you call.
How long has Roger Grubb been a realtor?
18 years in active East Bay practice as of 2026. Licensed California DRE #01845823 since 2014, with Security Pacific Real Estate.
What areas does Roger cover?
Roger holds a California DRE license and can legally transact anywhere in the state. Deep specialty: West Contra Costa (Hercules, Pinole, El Cerrito, Richmond) and Berkeley/Albany. Active practice: 9-county Bay Area.
Does Roger work with both buyers and sellers?
Yes. Roughly 60% sellers, 40% buyers, with investor and family-transition transactions woven through both sides.
What makes Roger different from other Bay Area realtors?
Three things. One: Roger personally handles every step — no transaction coordinators, no delegated tasks. Two: he absorbs the work most realtors charge extra for or skip entirely — contractor coordination, cleanup, legal firearm disposition, document recovery. Three: he tells clients not to transact when that is the right answer.
Does Roger charge upfront fees?
No. Commission is paid at close from sale proceeds. Buyer-side representation is paid by the seller; you pay nothing extra. There are no consultation fees, no retainers, no upfront marketing charges.
How fast does Roger respond?
Most clients hear back in under 20 minutes during waking hours. After-hours: same morning. Roger personally responds; you are not in a queue.
How many transactions does Roger close per year?
Typically 20-30 per year. Roger keeps the load deliberately moderate so he can personally handle every client — not a volume-shop model.
What is Roger background before real estate?
Software. More than a decade building tools for industries that had stopped innovating. The AI tooling on this site — the valuation model, the neighborhood AI, the pre-offer engine — came out of that background.
How is Roger family-transition work different from a regular listing?
A regular listing assumes you already have a market-ready home. Family-transition work starts before that — cleanup, contractor coordination, estate sale, document recovery, legal firearm disposition. Roger handles the 60 days of work that happen BEFORE most realtors will engage.
Does Roger work with out-of-state buyers or sellers?
Yes. Many of Roger family-transition clients are out-of-state adult children handling a parent home. Remote signing, video walkthroughs, and mobile notary are standard. Many sales close without the out-of-state party flying in.
What is Roger commission rate?
Standard California listing commission, negotiable based on transaction complexity. For buyer representation, the buyer-agent commission is paid by the seller from sale proceeds.
Can I see Roger DRE license?
Yes — public record. Search "Roger Grubb" at dre.ca.gov, or search license #01845823 directly.
What is the best way to reach Roger?
Call (510) 504-0402. Text the same number. Email roger@grubb.net. Office at 2300 Henry Ave, Pinole, CA 94564.